MAKE YOUR SHOW PHYSICAL.

We're looking for podcasts with something worth turning into something.

No upfront inventory. No merch subscription. No catalog of things with your logo slapped on them.

Bring us the world.

We'll find the object.

YES, "OBJECT" CAN GET WEIRD.

CERTIFIED CRUCIAL OPEN CALL 001 FALL 2026

SPOOKY.

"For shows with something lurking beneath the waveform."

HorrorParanormalDark fictionMysteryThe unexplainedThe unfortunately explained

We're selecting a handful of podcasts for the first SPOOKY collection.

Selected shows work with CC to turn something from their world into one very good object.

"You bring the lore. We'll handle making it real."

Apply for SPOOKY Enter carefully

08 SPOTS / CASTING NOW

Cryptids welcome Demons considered case-by-case

One very good thing

No upfront inventory No generic merch catalog

CERTIFIED CRUCIAL OPEN CALL 002 HOLIDAY 2026

END OF YEAR.

"For the podcasts people won't shut up about."

ComedyCultureSportsScienceFictionVery specific interestsThings we haven't discovered yet

We're putting together a year-end collection of independent shows and things worth giving, keeping, wearing, or putting somewhere conspicuous.

Selected shows work with CC to make one thing their audience will actually want.

Apply for END OF YEAR Make the good stuff

14 SPOTS / CASTING NOW

Giftable is a state of mind

Your mom doesn't have to get it

Good taste should count for something

The model

Here's the deal.

01 Show us your world. Tell us about the show, the audience, and what makes people care. Lore encouraged.

02 We find the object. We listen, dig around, and figure out what from your world deserves to exist in this one. A tee is an object. We can aim higher.

03 We make it real. We handle sourcing, production, and fulfillment without asking the creator to gamble on inventory first. The annoying stuff. Handled.

04 Everybody shows up. Each product launches alongside a curated group of shows. Every creator brings their audience, which creates shared discovery. Good company helps.

05 You get paid. The creator's audience gets something good, and the creator makes money from a world they already built. That's the whole idea.

Some shows need more room.

If we see a bigger opportunity in the application, we'll say so.

Some creators may be invited to build a standalone Certified Crucial collection instead.

More products. More worldbuilding. More room to get weird.

We notice things.

Same application. No self-selecting.

Two open calls. One good object each. Pick your world.

Apply for SPOOKY Enter carefully Apply for END OF YEAR Make the good stuff

MAKE YOUR SHOW PHYSICAL.

SPOOKY.

END OF YEAR.

Here's the deal.

Some shows need more room.

Two open calls. One good object each. Pick your world.

CERTIFIED CRUCIAL

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