Merchandising Solutions
unique as your Niche
Certified Crucial supplies digital creators with an array of merchandising solutions as unique as their content. In addition to offering traditional merchandising solutions, we source inventive, hand-crafted, and limited run branded products from independent crafters!
PODCAST MERCHANDISE AMA (Replay from 10/10/24)
Webinar Notes:
Concerns, Challenges, and Blockers
- Determining if their audience is ready for merch.
- Unsure about inventory – how much to order.
- Co-branding opportunities.
Ideas and Explanations
- Engagement metrics more important than size for merch potential.
- Pre-orders help gauge demand before production.
- High-quality merch reflects brand quality.
- Share merch conversion metrics in sponsor pitches.
- Co-branding creates shared experiences between brand, podcast, and audience.
Decisions and Next Steps
- Add merch conversion rates to media kits.
- Consider pre-orders to test demand.
- Prioritize quality materials and printing.
- Develop merch collaborations with sponsors.
Weird Merch Stories
- Shared amusing stories of weird merch purchases.
- Will create content sharing weird and unique merch examples.
Holiday Shipping Deadlines
- Last day to ship for Christmas delivery is Dec 19th.
- Start merch production now to ensure holiday availability.
Promoting Your Podcast
MERCHANDISE OPTIONS
Podcasts on Vinyl
7 Inch Vinyl Wedding Invite
Contoured Stickers
Buttons (various sizes)
Coffee Mugs
Trucker Hats
Square Cut Stickers
Custom T-shirts
Posters (Various Sizes)
Pull-over Hoodies
Canvas Totes (Various Sizes)
OUR SERVICES
Traditional Merchandise
Hats, buttons, stickers, shirts, hoodies, koozies, and more! We offer a variety of popular branded merchandise options for brands and creators.
Crucial Creator Collaborations
Our “Crucial Creators Program” connects independant artists and makers with digital creators and brands. Schedule a consultation to create limited run of branded merchandise in collaboration with our community of makers!
Fulfillment and Logistics
Due to the headache and up-front costs of storing, processing, and shipping merch themselves, many creators rely on the ease “print-on-demand” services. There’s a better way! With bulk and pre-order campaign fullfillment, we can provide better margins for you without all the hassle.
Turnkey Pre-order Campaigns
We track the sales, source the vendors, and ship directly to your fans. Perfect for a limited edition vinyl of your 100th podcast episode, or a limited edition t-shirt!
Podcast Vinyl
That’s right, we can put your podcast on vinyl! Whether it’s a popular episode, “greatest bits” compilation, or pre-sale of your live show right at your merch booth!
Sales and Inventory Strategy
Digital media attribution can be tricky. Due to limited and non-aggrigatable metrics, creators and their audiences are often undervalued. We don’t just want to provide you with the right kind of merch for your audience; We want to help you use actionable data from merchandise sales to bump up your content’s advertising CPM!
Co-Branding
Brands and advertisers can better capitalize on the campaigns they already have with digital creators by creating co-branded merchandise! Create promotional items for your affiliate programs or as giveaways. We can automate the promotional merch fulfillment process on your end.
Live Tour Logistics and Support
Night after night of tour dates can be exhausting, so let us handle your merchandising and administrative needs so you can focus on delivering a killer performance for the crowd!
OUR CLIENTS
Podcasts
Your fans want to represent your show. Let them! Get bulk or pre-order merch to sell online or at live shows! Your merch table can display vinyl pre-order QR codes of your show as it’s happening!
Stand-Up Comedians
Offer fans merch on tour or your website! Create a design for your tour, or inside jokes and catch phrases! Live show vinyl also available in bulk or for pre-order
Conventions
Offer your convention goers unique branded merchandise, or even a memento of their favorite guest speakers and Q&As on vinyl
Special Events
We specialize in 45rpm record wedding invites, branded merchandise for universities, and vinyl records of commencement speeches and wedding ceremonies
Digital Creators
Whether you are a Twitch streamer, YouTuber, or have a legion of loyal followers on Instagram or TikTok; We can elevate your merchandising game
Brands and Advertisers
We specialize in promotional co-branded merchandise. Dramatically increase your CPA conversions by offering new signups exclusive merch with branding from the digital creator and your organization!
CRUCIAL NEWS
Certified Crucial Partners with Audio Flux for Limited Edition Vinyl Release
Nationwide — October 30, 2024 — At the RESONATE Podcast Festival this past weekend, Certified Crucial proudly announced its partnership with Audio Flux to unveil an exclusive limited edition 12" black vinyl record titled Letting Go/Listening With. Following this...
Improve Podcast Advertising With Co-Branded Merch
Companies advertising on podcasts often use affiliate links and promo codes to track campaign effectiveness. Why not use that same process to send out co-branded merchandise for new sign ups? Certified Crucial's turnkey co-branding campaigns offer creators and...
Certified Crucial: Podcasting Insiders Revolutionize Monetization with Pre-Order Customized Merch, Empowering Creators
PRESS RELEASE: Nationwide – June 11, 2024 – In a move to reframe the podcast ecosystem, Certified Crucial, an LGBTQIA+ owned company co-founded by podcast veterans Marz (CEO) and Michael Bickett (COO), announce a suite of customized merchandise solutions designed to...
FRIENDS AND AFFILIATIONS
